REDnote (Xiaohongshu) is growing fast among English-speaking users, so nailing your posting strategy is key to standing out. This guide covers the best times to post, ideal frequency, and how to make the most of Thursdays with memes—all presented in a simple, actionable way.
Best Posting Times
Timing is everything for maximum reach. Here’s a handy table with recommended posting windows across major time zones:

- US Audience: Hit mornings for commuters and evenings for post-work scrollers.
- Europeans: Target afternoons or late evenings when users are active.
- Global Reach: Overlap times like European afternoons and US mornings to catch more eyes.
Posting Frequency Recommendations
How often you post depends on your goals. Here’s a quick guide:
- Casual Users: 1-3 posts per week
- Keeps you visible without flooding feeds.
- Influencers/KOLs: Daily or multiple times a day
- Drives engagement and follower growth.
- Brands/Businesses: Once a day, high-quality focus
- Builds trust with polished content.
Pro Tip: Use tools like Buffer to schedule posts and stay consistent.
The Thursday Meme Effect
Thursdays are prime meme territory on REDnote. Here’s why they work:
- Midweek Boost: Users crave a break from work stress.
- Weekend Vibes: The “almost there” feeling makes memes hit home.
- Engagement Spike: Likes and shares often peak on Thursdays.
Idea: Post “Thursday Work Woes” or “Almost Friday” memes to ride the wave.
Practical Tips
- Track Performance: Use REDnote’s analytics or tools like Metricool to see what works.
- Mix It Up: Save Thursdays for memes; use other days for lifestyle or tips.
- Plan Smart: Map out posts with a calendar tool for key times.
Conclusion
To shine on REDnote:
- Post at the best times for your audience’s time zone.
- Stick to a frequency that fits your profile.
- Tap into Thursday memes for an engagement boost.
Start tweaking your strategy now to connect with more users and grow your presence!